How to be a Successful Marketer?


"Marketing’ word is familiar to us

But when combined with the word ‘successful‘

Successful Marketing

i.e., Successful Marketing

It just boosts up our morale…

Isn’t it?

Being a vast field 

Marketing hasn’t yet understood 

Or sometimes, we just assume it.


What are the fundamentals of the law of marketing?

Before we dive deep,

Let’s look at Google for its marketing

What do you say?

Does Google need to do marketing anymore

Or they are just enjoying something called “Branding”


It’s a performance of targeted marketing that has helped them to build up what they are today!

So, What is marketing in business

'Marketing for a business is the processes of creating, communicating, exchanging, and delivering offers that have value for their target customers'.

Well, not only about Marketing, Targeting or Branding, this article will going to knock over each and every aspect of Marketing, based on the practical application of everything.

And if you are a student, fresher, marketer, mentor, professional, or entrepreneur, Let me make sure that this article is a must to read for you.

“Law of Marketing”

Sounds like I should include a definition here or something like theory… theory...

Frankly speaking, I have been a practical thinker since day one of schooling (the reason for my teachers to scold me) but I haven’t ever connected with words until they appear to me like practical. It's Like, What I can see around and notice as a result of reading.

And, being practical saves a lot of our time, as we never try to learn things by-heart.

Instead, we just understand it, if found Interesting. 

But what do you think about ‘science'?

As a digital marketer, I can think...

“Marketing is a science”

But How?

Because I told you… You should trust me...

Okay, Jokes apart... I can prove to you how it is…

First of all, let me assure you, that if you learn marketing today, 

'Marketing will not change.' 

 Because marketing is in the roots of human psychology and the market out there. 

So, marketing will be a safe career for you.

It’s a one-time skill!

Now as a Science, 

Marketing starts even before creating the product 

i.e., with understanding the customers and their needs so well that you are creating a product that fits. 

And if you develop a product that is a need for your target audience, then the product or service will sell itself.

Marketing as a science

“Still Marketing is not only about selling, 

It is a means to an end”

Marketing ensures that an existing customer should remain happy 

And so, Marketers remain to communicate with their customers 

and hence, keep them for life.


One must bother, Why is it must to have ‘trust’?

What is the need of focusing on Branding?

Personal Branding

It is,

-To capture a position in the mind of the consumers.

-To reach the level where instead of naming the product,

Consumers should use the brand name to denote that particular product.

Do you remember, 

We have talked about Google as an example above;  

You know what- It is a brand in itself!

Even I sometimes speak it like

Let’s Google it 

Rather than saying,

Let’s search for it.

Because It provides us so many good services that we haven't thought of switching from this browser. 

Expert says...

Branding needs: Not to be No.1

             Instead: Be the only one!

 It is taught by my mentor:

“If you cannot be a leader in a category, then be a leader in a subcategory"

For example BMW, VOLVO, Mercedes-Benz

(Instead of thinking about being the best car in the world, they have decided subcategory, and are ruling in their particular fields)

But just knowing about these practicalities isn’t enough.

You have to apply it to the real world.

Now, we have to plan about our communication skills i.e, convey our thoughts…

And for that, 

You have to ask yourself

Communication skills

“Am I able to transfer my thoughts to you ?”

This is Because...
Marketers don’t believe, It is a must to have a Ph.D. in English for Writing or Speaking in it.
You only need to talk to your reader or listener just like how you communicate with your friends.


If you can share your views,


You are already a good communicator.

With Communication, We can also talk about a related concept 

Direct Response Marketing

Direct Response Marketing

It is about;

Marketing a product, which should fulfill the customer's need, and most importantly, it should include some kind of urgency.

i.e., the product needs to be a limited edition, or it may have an availability time limit.

Unlike other marketing types, the direct response requires little or no time waiting to see measurable results.

So, we can understand it as:

"Direct Response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action"

-Marketing Evolution

Practices involved in direct response marketing:

  • You simply need to express a reasonable offer about your items or benefits of it, 

  • Send it to your target audience asking for immediate action. 

  • You can additionally add something which you believe will inspire them to take action.

When the procedure is finished, you can set up an immediate showcasing effort on an interesting side stage and tune it in like manner.

             [Additional resource for more understanding of DRM]

Books related to direct response marketing

Now, It's time to think about which platform we are going to choose for marketing?

When discussing traditional marketing vs. digital marketing, there is a lot to consider.

-If a person is trying to reach his potential customers through platforms like:

  • Traditional MarketingDirectly mailed postcards, coupons, and informational packets

  • Television or radio commercials

  • Newspaper or magazine ads

  • Billboards and fliers

  • Telephone calls and text notifications

This approach is termed as Traditional Marketing

-If the same person tries to reach his potential customers through online platforms like:

  • Digital MarketingWebsite content

  • Email campaigns

  • Content marketing

  • Social media posts

  • Clickable ads

  • Affiliate marketing

  • Blogging

 This approach is termed as Digital Marketing

Between the tried and true strategies of traditional marketing and the new and innovative strategies of digital marketing, there are many ways for businesses to capture the attention of their audiences.  

Ohk So, let's learn more about the digital concept:

Integrated Digital Marketing

Integrated Digital Marketing

Integrated + Digital + Marketing 

As the word itself says, It is marketing in which various digital tools and strategies are integrated, to form an online approach to reach the targeted customers of that particular business.

Let's see a clear example of this approach:

Popular Pizza Restaurant Domino's had launched their "Anyware" Campaign in 2015, which had resulted in a 10.5% increase in sales (year after year).

This campaign was based on the integration of networks i.e Domino's Anyware allowed customers to order with just a tweet, a text, smart televisions, or even with smartwatches, which had made it easy for customers to order food in a much better and convenient way.

You can look at the complete campaign here...  

Yes, It is vital for a business marketing to integrate everything, but when we think about you as a marketer, then as a career you just can't get to lead in everything and so, It's time to think and master your subcategory i.e., NICHE

How To Choose Your Right Niche?

Niche Selection

For niche selection, You have to find your field as a combination of 

Your Talent, Your Market, Your Passion.

It is a must to have this combination because if you lack in talent, you won't gonna able to complete that task by yourself and if you are not passionate, you will be going to find reasons not to complete your work and it's just empty without a market, as you won't get any consumers for serving you talent and passion.  

So, Overall...

A niche is the area of expertise in which you will specialize. This guides the type of products you will focus on, partnerships you will accept, content you will produce, and customers you will try to attract.

Talking about niche had brought me to the last but most important topic for us:

The CATT Marketing Funnel

CATT Marketing Funnel

The above CATT funnel is a process that will help you to build up your Personal Brand.

And once you are available on online platforms with your personal identity, You will get to enjoy the benefits of Mass Trust i.e., everything will become easy.

You can use your personal brand to become an entrepreneur, a marketer, a freelancer, or a mentor.  


I have attempted to clarify and address maximum subjects up to my knowledge of marketing, today. 

In the event, If you think and believe that I was useful for you, You can share this article with your friends and colleagues... 

Please leave a comment or suggestion to support me. 

This article is a part of the second week's Assignment at the Digital Deepak Internship Program. He is my Mentor and after knowing more about him within this internship, He is now my Inspiration. And Within a week, I'm completely sure that this journey will transform me as a whole. You can know more about DDIP here. If you know already about it, You can directly register for the live webinar with Digital Deepak by filling this form.


  1. Amazing read. The concepts are well described and content is structured well. Great work!.

    1. Extremely happy to hear that from you... Thanks Thanks alot...

  2. Each & every concepts are so well described that a reader can connect easily

  3. Amazing blog. Everything is so detailed.


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